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  The serviced living concept is proliferating in India backed by growing demand for larger spaces, exclusivity, tailor-made hospitality, and the long stay market. Across the length and breadth of the country, service apartments and managed branded villas are thriving. Interestingly the concept is moving beyond urban corridors and becoming popular across tourist destinations, industrial corridors, semi-rural settings, verdant urban peripheries, smaller towns, etc. In a time, when the nature of hospitality & tourism is becoming experiential, exclusive and curated, investing in service apartments can be a source of constant rental income. In the past service apartments or villas where mostly frequented by business travellers and medical tourists. However, these days they are actively used by leisure tourists, pet friendly travel, adventure tourists, nature & wellness travel, family get togethers, etc. After the advent of many hospitality operators, managing such a property ...

  The service apartments are proliferating in India at a staggering speed. The popularity of serviced apartments is growing beyond city centres, health centres and business corridors. They are now proliferating across non-metros, city suburbs, tourist destinations, etc.   ·          Many leisure tourists are opting for serviced apartments and managed villas for family get togethers, social functions, etc.   ·          Business houses are MNCs are expanding all over India via branch offices, subsidiaries, Jvs. For such set-ups it makes sense to own a service apartment to cater to its workforce, trainees and interns.   ·          In the digital native era, when remote working is rising, many start-ups are now moving into tranquil scenic destinations in Goa, Uttarakhand and Himalayas. The key motivation is not just to operate from tranquil destin...

  The Indian organic food business is slated to reach USD 2.8 billion by 2026, growing at a CAGR of around 16.6%, as per the study by The India Watch. The Indian organic food is still a small share of the overall global market, which is valued at over USD 250 billion+. However, the segment is growing fast backed by solid structural foundations such as rise in disposable income, change in lifestyle, rise in health awareness and growth in digital marketing channels. Today more than 1 million farmers are involved in organic farming in India, comprising more than 5 million hectares of land parcels, engaged in the same. The government and policy think tanks are also playing pivotal role to support and encourage organic farming in the country, through training, skill development and capacity building. As the segment is growing & transforming, there is a tremendous opportunity available for new business. This not just includes organic farming enterprises but also other key aspects...

  Penetration of Gyms in India is still modest at around 0.5%. In contrast, USA has a penetration of around ~ 19%. China has a gym penetration of around ~ 3%. However, despite a low overall penetration, Gyms and other related business such as fitness clubs, lifestyle centres, health studios hold a strong future growth potential. A surge in disposable income, growing awareness about health & fitness and an overall rise in urbanization, the gym & fitness clubs are set to grow fast in the country. Indians of all age-group are signing up for gym and fitness programs. Interestingly, while men traditionally dominated the market force, currently a greater number of women are enrolling for the gym programs. As per research, around 40% of the gym enrolments are comprised of women population. Besides regular gym classes, many women are also enrolling up for other related programs such as Yoga, Zumba, Pilate, Dance class, etc. There are a host of big organized players in the marke...

  The size of Indian peanut butter Industry is close to around USD 123 million. The overall segment is growing at a CAGR of ~ 8%. The domestic consumption of peanut butter is still limited to around 10-12% as a large portion of the butter produced in India is exported. The portion of peanut butter in the overall spread market is lower compared to other categories such as normal butter and cheese. However, in a time when there is growing preference for healthy lifestyle, peanut butter is becoming a popular option in modern Indian homes. It is rich in protein and good fats and hence is preferred by fitness enthusiasts & gym goers. This will continue to attract new businesses, enterprises and investors into the growing space. Nevertheless, it is also essential to have the right strategy in place before entering the segment. Like any other lifestyle product, starting and running a successful peanut butter business inIndia will require research-backed market entry strategy. It ...

  The Indian organic food business is slated to reach USD 2.8 billion by 2026, growing at a CAGR of around 16.6%, as per the study by The India Watch. The Indian organic food is still a small share of the overall global market, which is valued at over USD 250 billion+. However, the segment is growing fast backed by solid structural foundations such as rise in disposable income, change in lifestyle, rise in health awareness and growth in digital marketing channels. Today more than 1 million farmers are involved in organic farming in India, comprising more than 5 million hectares of land parcels, engaged in the same. The government and policy think tanks are also playing pivotal role to support and encourage organic farming in the country, through training, skill development and capacity building. As the segment is growing & transforming, there is a tremendous opportunity available for new business. This not just includes organic farming enterprises but also other key aspects...

  India’s business landscape is full of promise which attracts global investors and entrepreneurs eager to tap into its growing consumer base. Yet, behind the excitement lies complexity, diverse markets, regional variations, evolving regulations and intense competition. To navigate this environment successfully, investors must rely on data and structured insights rather than assumptions. This is where a detailed market feasibility study becomes an essential first step. A market feasibility study assesses the potential of a new business or investment opportunity before major capital is committed. It analyses factors such as customer preferences, market trends, pricing structures, supply chain feasibility and financial projections. Experienced feasibility study companies bring these components together to provide a clear picture of how practical, profitable and sustainable a business idea truly is. At The India Watch , we work with investors, startups and corporations to help ...

  For an established business, scaling up or entering a new market is both an opportunity as well as challenging. Expansion requires significant investment and without the right information, even well-performing companies can make costly mistakes. This is why many organizations partner with professional feasibility study consultants who specialize in analysing new markets, products and business models before expansion begins. A comprehensive market feasibility study helps companies assess demand potential, identify the best locations and forecast financial outcomes. It also highlights key operational challenges, competitor moves and regulatory barriers. By understanding these factors in advance, business leaders can make informed decisions that reduce risks and improve long-term returns. At The India Watch , we work closely with corporates and established enterprises that plan to diversify or scale operations. Our feasibility study consultants conduct in-depth research to te...

  Every entrepreneur dreams to build a successful business but passion alone is not enough. Everyone faces a common problem whether the idea will work and dominate the market or not. Before committing time and money, it is important to understand if the idea is practical and profitable. This is where professional market feasibility study play a vital role. They help transform concepts into actionable strategies through data-driven insights and analysis. They combine market insights, competitor assessments and financial projections to help businesses minimize risk and move forward with clarity. A well-executed market feasibility study evaluates demand, pricing trends, customer behaviour and on-ground competitions. It also highlights operational and financial risks that might affect profit performance. For a business owner, this research becomes a roadmap that connects ambition with reality and provides a clear direction for growth by providing reality checks from the market data. ...

Regional bottled water factories are emerging as the next big growth opportunity as India's packaged drinking water market advances toward an anticipated USD 65 billion by 2030. Localised production is now both viable and feasible due to the growing demand in tier-2 and tier-3 cities, as well as even semi-urban clusters. However, understanding local dynamics, from procuring water to setting competitive prices, is more important for success. Market research becomes essential in such instances. Every Indian area has distinct brand preferences, water quality issues, and customer behaviour. Entrepreneurs may find optimal purified and packaged water plant sites, raw water availability, and logistical efficiency with the use of a comprehensive research-based methodology. Additionally, it identifies demand factors that have a big impact on consumption patterns, such as tourism, institutional supply (offices, hospitals, and schools), and local hospitality. Furthermore, region-speci...

 In the midst of India’s booming startup revolution, where new ideas are popping up in every field from AI to sustainability, having a brilliant concept is no longer enough. There are thousands of businesses contending for investors' attention and customers' business. To be successful, you need to make decisions based on facts. Using market knowledge to turn raw ideas into real, investment-ready prospects is the basis of modern entrepreneurship. Market intelligence is the systematic collection and analysis of data about customer preferences, market size, competition, and regulatory trends. It is based on thorough research and analytics . It turns guessing into strategic insight, making things clearer in a complicated and ever-changing environment. This information is not just beneficial for Indian entrepreneurs; it is necessary. It helps answer important issues like: Will people keep wanting to buy your product? How tough is the competition? What pricing plan will get you the...

 The Indian government has started big, expensive projects like the IndiaAI Mission and AIM 2.0, which has made it easier for tech firms to find work. The journey from concept to effect has become far less risky because to resources like subsidised high-performance computing, open data platforms, and vernacular innovation centres. But these policies aren't just free money; they're a set of tools for making decisions. Founders need to do more than just know about these government assets; they need to deliberately incorporate them into their business models in order to really take use of them. This is where specialised market research becomes the important link between government policy and private profit. It helps entrepreneurs figure out which government resources are best for their unique market potential.   Good market research helps a business test its product against the many different realities of the Indian market, from Tier-2 cities to specialised language groups. F...

  Food Business Parks democratize food value chains for everyone from farmer to consumer. To farmers, suppliers, food processors, entrepreneurs, distributors, retailers, consumers, investors, government, and local community, mega food parks offer benefits such as reduced food waste, improved farmers’ realization, shared modern technology & infrastructure, operational efficiency & reduced costs, food supply chain efficiency, employment generation, and contribution to economic growth. India has 41 food business parks approved by the government, out of which 25 are operational and 16 under implementation. In this context, a good feasibility analysis lets you plan your food business park venture’s finances & marketing well-in-advance, ensures you make the optimal geo-selection with the best-possible timing, and meet & leverage regulatory requirements and lucrative incentives extended by the government of India to mega food park business entrants. A comprehensive fe...

  When a startup gets going, an idea sparks the trip, and vision and passion keep it going. But before you ask investors for money, you need to do one important thing: a feasibility study. Why? Even the best concept needs to show that it can become a viable business. A feasibility study looks at whether your product, service, or business strategy can function in the real world. It looks at things like market demand, the competition, regulatory issues, financial forecasts, and operational limits. In this way, it turns vague goals into concrete actions. This method finds hidden risks that might stop your firm in its tracks, such holes in the supply chain, problems with getting customers to use your product, or going over budget. A feasibility study shows an investor that you've done your research. It makes you look more trustworthy, demonstrates that you are careful, and makes your pitch stronger. You don't just make nebulous promises; you offer data-backed insights like mar...

From the clothes we wear to the medical kits used in hospitals, many everyday essentials trace their roots back to a single chemical: Ethylene Oxide (EO). Whether, it is polyester clothing, PET bottles or even sterile surgical kits, EO quietly supports the backbone of these industries. This growing relevance of Ethylene Oxide is reflected in the market outlook. India’s EO demand is expected to cross 3,000 tons by 2025 and much of this is driven by Monoethylene Glycol (MEG) . MEG is an essential input for polyester fibers and PET resins, which are in turn used by the textile, automotive and packaging industries. With the expansion of e-commerce and rise of consumer spendings, the demand for these end products is steadily pulling EO into the spotlight. While packaging and textiles remain the biggest anchors for EO demand , healthcare is redefining the role of Ethylene Oxide. EO is one of the very few ways to sterilize heat-sensitive medical devices and with India rapidly expanding its...

  Ethylene Oxide (EO) has quietly become a cornerstone of multiple industries in India and powers everything from polyester textiles and PET packaging to critical medical sterilization processes. Despite its indispensable role, entering the EO market is far from straightforward. The chemical’s highly reactive and hazardous nature means production and handling are strictly regulated, with lapses inviting severe operational, legal, and financial consequences. Large-scale EO manufacturing is largely controlled by established petrochemical giants which creates high entry barriers for newcomers. Furthermore, the technical expertise required to produce and handle EO derivatives safely makes the sector challenging for unprepared entrants. However, market research reveals that significant opportunities still exist. Demand for Monoethylene Glycol (MEG) continues to be driven by the rapid growth of the textile, packaging and automotive industries. Additionally, healthcare presents an emerg...

  The Indian e-commerce market saw a turnover of USD 130 billion in 2024, and is slated to grow at a CAGR of 15% during 2025-2030. Across India, the e-commerce industry is evolving more-and-more into quick commerce (ultra-fast, on-demand e-commerce model). The government is giving pan-India e-commerce a major push through regulatory reforms and initiatives. Major among them are the National Logistics Policy (efficient supply chains with reduced costs), FASTag (automated highway toll-collection system), Government e-Marketplace (GeM), Online Network for Digital Commerce (ONDC), and PM-Gati Shakti (a 2021-scheme to provide multi-modal connectivity infrastructure to different economic zones). Technological progress, in the form of AI, ML, and real-time data analytics, is helping automate and modernize e-commerce operations. Significant rise in infrastructure development such as improving air & roads-based connectivity in the form of more NHs, SHs, and airports, is also a grow...

  Hyper-local logistics involves e-commerce brands quick-catering to customer orders with the help of local shops, retail stores, replenishment centers, and dark stores, all within a small, pre-defined area such as a city, a town, or a locality. It’s playing an increasingly-important role in the Indian e-commerce industry. This is true not just for metro areas and tier-1 cities, but also tier-2 cities (such as Agra, Chandigarh, Jabalpur, and Guwahati) and tier-3 townships (such as Mathura, Prayagraj, Madurai, and Udaipur). The logistics and delivery market in India saw a turnover of USD 228 billion in 2024, and is expected to grow at a CAGR of 7.7% during 2025-2030. The industry forms a crucial 7 th share of the Indian GDP pie. Quick commerce and rapid digital adoption by consumers have led many businesses to include hyper-local logistics within their business models. Customer-push towards instant user gratification and evolving consumer expectations for instant delivery is a ma...

The Organic Food sector and the Agri-tech market in India are playing a pivotal role to ensure the success of Green Revolution 2.0. The overall Organic Foods industry in India saw a turnover of around USD 2 billion in FY 2024-25, and is slated to proliferate at an impressive CAGR of over 20% during 2026-2033. Likewise, the overall Agri-tech industry witnessed a pan-India turnover of around USD 1 billion in 2024, and is expected to grow at staggering CAGR of over 50% during 2025-2030. When data-driven market insights back your decision and strategy of setting up an Agri-tech or an Organic Foods venture in India, you factor in your customers, market intermediaries, competitors, and demand-supply dynamics to make your decision result-yielding. You get to know the end-consumer of organic foods and agri-tech value chains, gain deep intelligence into your target market, analyze the historical, prevailing and future market trends, perform market STP (segmentation, targeting, and positioning),...

The Direct-to-Consumer (D2C) organic food and Agri-Tech sector in India is entering a phase of substantial growth, powered by increasing health consciousness and the urgent need for sustainable agricultural practices. To capitalize on this momentum, investors are now looking for data-backed strategies. Why is this sector attractive? The Indian organic food market is expected to grow at an average CAGR of almost 30% from its 2023 valuation of USD 1.9 billion to USD 12 billion by 2030.  More than 65 percent of Indian customers under 35 are prepared to pay more for products free of toxins.  With increasing interest in AI, IoT, and precision farming technologies, the Agri-Tech industry received USD 2.4 billion in funding between 2014 and 2022. Role of Market Insights: Feasibility Studies: Evaluate the scalability of ideas such as subscription-based organic food boxes through feasibility studies. For instance, organic foods have the potential to establish a high-retention niche in ...