Market research & Go-to Market Consulting for Peanut Butter in India

 

The size of Indian peanut butter Industry is close to around USD 123 million. The overall segment is growing at a CAGR of ~ 8%. The domestic consumption of peanut butter is still limited to around 10-12% as a large portion of the butter produced in India is exported.

The portion of peanut butter in the overall spread market is lower compared to other categories such as normal butter and cheese. However, in a time when there is growing preference for healthy lifestyle, peanut butter is becoming a popular option in modern Indian homes. It is rich in protein and good fats and hence is preferred by fitness enthusiasts & gym goers.

This will continue to attract new businesses, enterprises and investors into the growing space. Nevertheless, it is also essential to have the right strategy in place before entering the segment. Like any other lifestyle product, starting and running a successful peanut butter business inIndia will require research-backed market entry strategy. It will require seamless access to host of authentic data, insights and research that can help business make informed decision.

This is also where professional advisories such as The India Watch comes into action, where in we help upcoming business with tailor made market research, consulting and feasibility study advisories. In the recent past, we have worked with few leading peanut butter business and other ventures from the lifestyle and retail space and helped forge their long-term strategy. We have helped our clients with market surveys to gauge consumer demand, prepared detail feasibility studies to check the viability of their business idea and shared insights-backed know-how to help them draft their growth strategy. Our research and consulting are a perfect blend of primary and secondary research, augmented with practical know-how and market understanding. To learn more about our services, feel free to drop us a mail at info@theindiawatch.com or Whatsapp: 8076704267

 

 

 

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