Feasibility Studies: The Hidden Tool behind Every Successful E-Commerce Venture

 

The Indian e-commerce market saw a turnover of USD 130 billion in 2024, and is slated to grow at a CAGR of 15% during 2025-2030. Across India, the e-commerce industry is evolving more-and-more into quick commerce (ultra-fast, on-demand e-commerce model).

The government is giving pan-India e-commerce a major push through regulatory reforms and initiatives. Major among them are the National Logistics Policy (efficient supply chains with reduced costs), FASTag (automated highway toll-collection system), Government e-Marketplace (GeM), Online Network for Digital Commerce (ONDC), and PM-Gati Shakti (a 2021-scheme to provide multi-modal connectivity infrastructure to different economic zones).

Technological progress, in the form of AI, ML, and real-time data analytics, is helping automate and modernize e-commerce operations. Significant rise in infrastructure development such as improving air & roads-based connectivity in the form of more NHs, SHs, and airports, is also a growth driver for e-commerce.

A good feasibility analysis lets you plan your e-commerce-based venture’s finances well-in-advance, ensures you make the optimal geo-selection with the best-possible timing, and both meet & leverage regulatory requirements and lucrative incentives provided by the government to e-commerce business entrants.

A comprehensive feasibility study lets you stay realistic as far as business expectations are concerned, while also empowering you to leverage on the market potential waiting to be tapped. It is followed by detailed business planning, and forms the first strategic step to set up a profitable e-commerce-based venture. We at The India Watch understand the nuances of the Indian e-commerce market, and have been trusted by numerous industry clients for our time-tested feasibility study methodology and algorithm.

To get a customized feasibility study conducted to establish a profitable e-commerce-based brand in India, feel free to reach out to us at info@theindiawatch.com.

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