Business feasibility study for your organic food business

 The Indian organic food business is slated to reach USD 2.8 billion by 2026, growing at a CAGR of around 16.6%, as per the study by The India Watch. The Indian organic food is still a small share of the overall global market, which is valued at over USD 250 billion+. However, the segment is growing fast backed by solid structural foundations such as rise in disposable income, change in lifestyle, rise in health awareness and growth in digital marketing channels.

Today more than 1 million farmers are involved in organic farming in India, comprising more than 5 million hectares of land parcels, engaged in the same. The government and policy think tanks are also playing pivotal role to support and encourage organic farming in the country, through training, skill development and capacity building.

As the segment is growing & transforming, there is a tremendous opportunity available for new business. This not just includes organic farming enterprises but also other key aspects of the value chain such as retailers, D2C brands and online aggregator.

Meanwhile, this is also an upcoming segment and is not very easy to start and scale-up. Competition has also intensified over the years, which can further affect the profitability.

Hence it is always advisable to take some expert advise before starting a organic food business in India. One of the prudent steps can be a feasibility study. A feasibility study is a 20-25-page report that can give a complete idea about the business encompassing market size, industry trends, value chain analysis, retail & distribution structure, addressable market size estimation, etc. Similarly, a feasibility report can also offer valuable inputs about consumer behaviour, key consumer segments, market gaps, competitive insights, needs & want, etc.

To know more about how to compile a market feasibility study, feel free to connect with The India Watch, India’s leading market research & feasibility study advisory.

Drop us a mail at info@theindiawatch.com or connect us 8076704267

 

 

 

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