Why Market Research is the First Step to Winning in Tier-2 & Tier-3 Hyper-local Logistics

 

Hyper-local logistics involves e-commerce brands quick-catering to customer orders with the help of local shops, retail stores, replenishment centers, and dark stores, all within a small, pre-defined area such as a city, a town, or a locality. It’s playing an increasingly-important role in the Indian e-commerce industry. This is true not just for metro areas and tier-1 cities, but also tier-2 cities (such as Agra, Chandigarh, Jabalpur, and Guwahati) and tier-3 townships (such as Mathura, Prayagraj, Madurai, and Udaipur).

The logistics and delivery market in India saw a turnover of USD 228 billion in 2024, and is expected to grow at a CAGR of 7.7% during 2025-2030. The industry forms a crucial 7th share of the Indian GDP pie. Quick commerce and rapid digital adoption by consumers have led many businesses to include hyper-local logistics within their business models. Customer-push towards instant user gratification and evolving consumer expectations for instant delivery is a major driver catapulting this market towards rapid growth.

Focused industry analysis and professional market research help uncover innovation gaps in this high-potential tier-2-3 market, aiding businesses gain data-driven insights for effective decision-making. We, The India Watch, are an independent market research advisory. After gathering your specific business requirement, The India Watch (meticulously) prepares and gets you a detailed and comprehensive Indian tier-2-3 hyper-local logistics-based market research study done with quality, relevance, and quick turnaround. We understand the nuances of this sector, and have been trusted by numerous industry clients for our time-tested market research study methodology and algorithm.

To get a customized market research study conducted to set up a profitable hyper-local logistics-based venture in tier-2-3 India, feel free to reach out to us at info@theindiawatch.com.

 

 

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