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 Indian agriculture sector is set to reach ~ USD 598 billion by 2029. Around half of the Indian population still relies on agriculture for its livelihood. This shows the importance of agriculture and agrobusiness ecosystem for Indian economy. However, average yields are still low in India pertaining to numerous factors such as fluctuation in weather conditions, decline in soil quality, lack of skilled workforce, poor knowledge of advanced agriculture practices, higher post-harvest wastages, etc.  This necessitates the need for new start-ups that can improve agriculture yields and deliver higher values to the producers by leveraging modern technologies. Consequently, agritech start-ups are on a rise in India. Both governments led initiatives and private sector participation are boosting the growth of agritech startups in the country. These start-ups are helping farmer with real time expertise and know-how by leveraging technologies and physgital ecosystems. As per Nasscom , the...

 India is one of the major agrarian economies in the world. It features amongst the top 5 producers across a wide range of cereals, pulses, fruits, vegetables, cash crops, etc. However, India has limited footprint in global exports market. This can be reversed with the help of adopting better techniques to boost yields, improve quality of produce to match international standards, strengthen supply chain and reduce post-harvest losses. Agriculture cooperatives, trade promotion agencies and governing agencies should also reach out to new markets.  Take the case of mangoes. India is the biggest mango producer in the whole world, producing ~ 20 million tonnes annually. However, has exported  a modest 32,000 tonnes of mangoes in 2024 worth USD 60 million. Compare this with Brazil that exported 258,000 tonnes in 2024 worth USD 348 million.  To capture a bigger pie of the global mango export, India has to systematically invest in its rural economy and agrarian infrastructur...

 The Indian agribusiness sector is one of the major constituents of economic growth. The total size of the agriculture sector in India was around USD 479 billion in 2023. It is growing at a sweeping pace and is set to reach USD 598 billion by 2029. Indian is one of the major producers in the world for numerous kinds of cereals, pulses, fruits, berries, vegetables, etc. Similarly, the production of numerous cash crops such as jute, cotton, coffee, tea, cocoa, sugarcane etc. are also rising fast.  Indian agriculture business is no more just limited to primary production as many entrepreneurs are realizing the immense value addition that can be achieved through processing. Raw materials can be greatly transformed with the help of host of activities such as fermenting, milling, drying, grinding, etc. For instance, raw mangoes can be sold directly to local markets, mandis or retail chains. However, the same can be transformed into pulp, juice, dried pickles, chutney etc. thereby ad...

 India is the biggest producer of mango in the whole world. Annually it produces ~ 20 million tonnes of mangoes, with a total of around 2.2 million hectares of farm space dedicated to its production. It is grown throughput the country including UP, Bihar, Karnataka, AP, Gujarat, Maharashtra. India is home to ~ 1000 varieties of mangoes including popular ones like Alphonso, Langra, Dasheri, Totapuri, Badami, Kesar and much more. However, despite being a global leader, India’s mango production capabilities are underutilized. The segment is largely unorganized, which affects overall yield and revenue generation potential.   Organised mango farming can develop into a significant agribusiness in the country. The concept goes beyond traditional methods by emphasising commercial-scale farming and the application of enhanced procedures across the value chain, from framing to harvest to sorting to post harvest procedures. Important elements include proactive management of pests an...

 Indian agriculture sector was valued at USD 479 billion in 2023 and is set to reach USD 598 billion by 2029. Close to 45% of the Indian workforce are employed in the agriculture industry. There are multiple factors that are driving the growth in Indian agriculture and agribusiness industry. Large sized population, growth in per capita income, change in lifestyles are some of the key fundamental factors fuelling demand. India is also a major exporter of agro commodities as well as processed goods. Few of the key segments where India exports heavily are mango, soybean, rice, sugarcane, pulses, ground nuts, cashew, tea, coffee and much more.  As Indian agribusiness sector is rising, we are also witnessing influx of organized players in the space, lured by its long-term potential. Numerous large-scale business houses Tata, Reliance, ITC, Olam International are active in the space. Many conglomerates whose business are based on agriculture are now backward integrating to boost the...

       Ø Poor Market Research:  The primary junction that links important areas, including Alpha 1, Knowledge Park, and the Yamuna Expressway is Pari Chowk. However, a lot of businesses enter the market without analysing local demands. For instance, students from Galgotias University and Sharda University have different preferences from families in Gaur City or ATS Greens. A poor match between product and market can arise by ignoring to examination of consumer demographics, lifestyle trends, and peak business hours.   Ø Bad Location Choice:  Foot traffic can be significantly increased by being near the Pari Chowk metro station, the Grand Venice Mall, and Omaxe Connaught Place. But picking a store in a less noticeable area of Jagat Farm or one that is difficult to gain access could significantly cut down visitors. Accessibility and visibility are key in such a dynamic area.   Ø Inventory Mismanagement: The customer base in Greater Noida is diverse;...