Export potential benefits of structured farming

 India is one of the major agrarian economies in the world. It features amongst the top 5 producers across a wide range of cereals, pulses, fruits, vegetables, cash crops, etc. However, India has limited footprint in global exports market. This can be reversed with the help of adopting better techniques to boost yields, improve quality of produce to match international standards, strengthen supply chain and reduce post-harvest losses. Agriculture cooperatives, trade promotion agencies and governing agencies should also reach out to new markets. 

Take the case of mangoes. India is the biggest mango producer in the whole world, producing ~ 20 million tonnes annually. However, has exported  a modest 32,000 tonnes of mangoes in 2024 worth USD 60 million. Compare this with Brazil that exported 258,000 tonnes in 2024 worth USD 348 million. 

To capture a bigger pie of the global mango export, India has to systematically invest in its rural economy and agrarian infrastructure. It has to adopt advanced techniques to increase the yields. Besides working on seed quality, soil nutrition and irrigation, adoption of modern techniques such as UHDP (Ultra High Definition Production) can greatly enhance the economic value of mango farming. In traditional farming ~ 100 trees can be planted in an acre. On the contrary in UDHD over 650 trees can be cultivated. 

Similarly, businesses have to invest in cold storage and warehousing to reduce wastages. Post-harvest wastages of mangoes in India is around 25%. 

To know more, agribusinesses in India can avail services of specialized consultancies such as The India Watch, which can offer detailed feasibility and comprehensive market study solutions. We can also help with specialized techno commercial studies. Our competitive edge lies in our team of seasoned market researchers, analysts and agriculture scientists. 

Our scope of work can include the following 

Market insights and sizing 

Market potential and demand assessment 

Competitive insights

Feedstock analysis and sourcing strategy 

Procurement models 

Identify key consumer segments 

Consumer behaviour research, needs & want, market gap analysis

Pricing analysis 

Technical feasibility and process technology assessment 

Technology partners and implementation roadmap 

Location suitability evaluation 

Regulatory and policy analysis 

Financial modelling and ROI 

Recommendations and growth roadmaps


For any further information, feel free to drop us a mail at info@theindiawatch.com  or call us at 8076704267



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