Decoding India’s AgriTech Ecosystem: Market Feasibility Services for Startups

 Indian agriculture sector is set to reach ~ USD 598 billion by 2029. Around half of the Indian population still relies on agriculture for its livelihood. This shows the importance of agriculture and agrobusiness ecosystem for Indian economy. However, average yields are still low in India pertaining to numerous factors such as fluctuation in weather conditions, decline in soil quality, lack of skilled workforce, poor knowledge of advanced agriculture practices, higher post-harvest wastages, etc. 

This necessitates the need for new start-ups that can improve agriculture yields and deliver higher values to the producers by leveraging modern technologies. Consequently, agritech start-ups are on a rise in India. Both governments led initiatives and private sector participation are boosting the growth of agritech startups in the country. These start-ups are helping farmer with real time expertise and know-how by leveraging technologies and physgital ecosystems. As per Nasscom , the Indian agritech ecosystem is set to reach USD 34 billion by 2027. 

There are close to 2800 agritech start-ups in India. These start-ups help farmer by offering actionable insights and knowledge throughout the value chain. This includes sourcing of raw materials & machineries, scientific know how on modern agriculture practices, exploring and linking with new markets, etc. 

To succeed in the fast-evolving agritech space, startups and entrepreneurs also need access to quality data and insights. In this regard, a feasibility study can be of great importance, as it can offer valuable information to start, operate and scale-up a business. A feasibility study can also assist with evaluating the viability of a business idea. The scope of a feasibility study for agritech start-up can include but not limited to the following 

Market insights and sizing 

Total addressable market calculation 

Market & industry trends 

Ecosystem and value chain analysis 

Growth and limiting factors

Competitive insights 

Consumer behaviour research 

Key consumer segments 

Regulatory comliances 

ROI and financial plan

Growth roadmap 


For any further information, feel free to drop us a mail at info@theindiawatch.com  or call us at 8076704267



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