Top 5 Mistakes to Avoid When Launching a Retail Business in Pari Chowk



      ØPoor Market Research: The primary junction that links important areas, including Alpha 1, Knowledge Park, and the Yamuna Expressway is Pari Chowk. However, a lot of businesses enter the market without analysing local demands. For instance, students from Galgotias University and Sharda University have different preferences from families in Gaur City or ATS Greens. A poor match between product and market can arise by ignoring to examination of consumer demographics, lifestyle trends, and peak business hours.

 ØBad Location Choice: Foot traffic can be significantly increased by being near the Pari Chowk metro station, the Grand Venice Mall, and Omaxe Connaught Place. But picking a store in a less noticeable area of Jagat Farm or one that is difficult to gain access could significantly cut down visitors. Accessibility and visibility are key in such a dynamic area.

 ØInventory Mismanagement: The customer base in Greater Noida is diverse; residents of wealthy areas tend to choose luxury goods, while students seek out more reasonably priced options. Some new stores miss out on fast-selling categories like electronics, streetwear, or quick-serve food items because they overstock generic items and neglect regional patterns.

 ØWeak Financial Planning: Expensive retail rent can be seen in popular areas like Gaur City Center and Alpha Commercial Belt. Cash flow becomes a major issue when irregular utility bills and marketing expenses are included. Financial projections are frequently neglected by new business owners, which results in a money shortage within a few months.

 ØNeglecting Marketing: It is crucial to advertise locally in areas like Pari Chowk. A much-needed competitive advantage can be gained by collaborating with colleges, utilizing housing society WhatsApp groups, and implementing geo-targeted advertisements.

Need expert support in launching or scaling your retail venture in Greater Noida? Contact The India Watch for customized market research and feasibility studies.  Email us at: info@indiawatch.com 

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