The Role of Market Research in Unlocking Opportunities in Rigid Box and Premium Packaging

India’s premium packaging sector is growing at an impressive pace with rigid boxes and high-end paperboards packaging are becoming the preferred choice for FMCG, luxury and e-commerce companies. Today packaging does not merely serve the function of protecting goods because it has evolved into a way of communicating brand identity, building customer loyalty and creating memorable experiences. To compete successfully in this space, businesses need to rely on detailed market research. Market research starts with understanding the consumer. Today’s customers value sustainable and innovative packaging that looks premium and also aligns with their lifestyle choices. The rise of e-commerce has further accelerated this trend since unboxing has become a big part of the brand experience. Hence, Businesses that invest in consumer insights can design packaging that resonates with buyers and strengthens brand recall. Another important dimension of market research is understanding regulatory changes...