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Showing posts from July, 2025

The Role of Market Research in Unlocking Opportunities in Rigid Box and Premium Packaging

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India’s premium packaging sector is growing at an impressive pace with rigid boxes and high-end paperboards packaging are becoming the preferred choice for FMCG, luxury and e-commerce companies. Today packaging does not merely serve the function of protecting goods because it has evolved into a way of communicating brand identity, building customer loyalty and creating memorable experiences. To compete successfully in this space, businesses need to rely on detailed market research. Market research starts with understanding the consumer. Today’s customers value sustainable and innovative packaging that looks premium and also aligns with their lifestyle choices. The rise of e-commerce has further accelerated this trend since unboxing has become a big part of the brand experience. Hence, Businesses that invest in consumer insights can design packaging that resonates with buyers and strengthens brand recall. Another important dimension of market research is understanding regulatory changes...

Why Feasibility Studies are the First Step Before Investing in India’s Premium Packaging Industry?

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India’s packaging industry is undergoing a remarkable shift as it moves from low-value flexible packaging to high-quality rigid boxes and premium paperboard formats. These products are increasingly used for jewellery, cosmetics, electronics and luxury gifting. The market is being boosted by strong demand from FMCG, pharmaceutical and e-commerce sectors where packaging is no longer seen as a cost but as a tool for branding and consumer experience. Investors or entrepreneurs who are planning to enter in this promising industry must conduct a feasibility study. A detailed feasibility analysis helps evaluate demand drivers across different sectors and guides investors in identifying the most attractive product segments. The rise of online shopping is creating demand for rigid boxes that are not only strong for shipping but also visually appealing for branding. For example: e-commerce is driving growth in durable yet attractive rigid boxes while cosmetics and personal care rely on innovativ...

Why Market Research is Crucial Before Entering Saudi Arabia’s Booming Fitness Industry

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Saudi Arabia’s fitness sector is experiencing rapid growth, driven by Vision 2030 goals, evolving lifestyles, and heightened health awareness. The market is expected to rise from approximately USD 1.14 billion in 2024 to nearly USD 1.79 billion by 2030, reflecting an annual growth rate of 8–10%. While this creates an attractive opportunity for investors and entrepreneurs, the competitive and regulatory landscape makes informed decision-making essential. The country’s gym ecosystem is diverse, ranging from dominant players like Leejam Sports (Fitness Time) and major international franchises to a growing number of boutique studios and low-cost fitness centers. Without accurate market intelligence , new entrants risk misjudging consumer preferences, underestimating competition, or positioning their brand ineffectively. One of the fastest-growing segments is the Low-Cost, High-Value (LCHV) model, targeting the large share of potential members who find traditional gyms expensive. However, i...

The First Step to Capturing Saudi Arabia’s Female Fitness Revolution

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Saudi Arabia is undergoing a remarkable cultural and economic transformation, and one of the most dynamic shifts is happening within the nation’s gyms. Female participation in sports and fitness has surged by more than 150% in recent years. This trend is driven by progressive social reforms, strategic government investments, and a growing public interest in health and wellness. For entrepreneurs and investors, this creates a rare first-mover advantage, but success begins with one critical action: conducting a targeted feasibility study. The surge in women’s fitness is closely linked to Vision 2030, which embeds health, sports, and active lifestyles into national development priorities. Backed by initiatives from the Public Investment Fund (PIF), opportunities have expanded for women-only gyms, boutique studios, and integrated wellness centers. Demand is not limited to traditional workouts; the market is expanding to innovative regimes like pilates, yoga, barre, and functional training....

The Hidden Risks of Skipping Feasibility in Saudi Arabia’s Gym Business

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Saudi Arabia’s fitness industry is undergoing rapid transformation, projected to expand from about USD 1.14 billion in 2024 to USD 1.79 billion by 2030, with an annual growth rate of 8–10%. While the sector’s momentum tempts many entrepreneurs, bypassing a comprehensive feasibility study can turn a promising venture into a costly misstep. One of the biggest risks lies in misreading market dynamics . The industry is highly fragmented, with dominant domestic players such as Leejam Sports (Fitness Time) and several global franchises capturing a significant share. Without tailored market intelligence, market entry risk is being squeezed between established brands and emerging competitors, making it difficult to secure prime locations or build a loyal customer base. Pricing strategy errors are another common pitfall, especially in the growing Low-Cost, High-Value (LCHV) segment. Expected to grow 35–45% annually by attracting price-sensitive non-members, this market requires precise positio...

How Market Research Fuels Successful Gym Models in Saudi Arabia

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Saudi Arabia’s fitness industry is highly dynamic and diverse, encompassing international franchises, homegrown chains, boutique studios, and independent operators. The market is split into two segments: the organized sector, which follows regulatory standards and includes leading chains and franchises. And the unorganized sector, which runs on low-cost models designed to attract mass memberships. Targeted insights from market research reveal significant growth opportunities in niche areas. For example, women-focused gyms and wellness studios are in high demand, with affordable, women-only facilities showing strong potential as female participation in sports rises sharply. Affordability also remains a strong driver. Low-cost gyms in strategic locations appeal to cost-conscious individuals and first-time users, while boutique and community-centric formats such as yoga and CrossFit attract niche audiences looking for personalized experiences. Industry leaders are already leveraging these...

Unlocking Growth in KSA’s Fitness Market Through Feasibility and Demand Analysis

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The Kingdom of Saudi Arabia is experiencing exponential growth in the health and fitness market. The projected market value is expected to reach USD 2.67 billion by 2030. The sector currently boasts 1.5 million fitness club members, which will reach 2.5 million by 2028. Furthermore, the market’s expansion is connected through several trends like digitalization and online programs.  Additionally, the women's fitness sector is experiencing the most significant growth, backed by investments from the Public Investment Fund (PIF). There has been a 150% increase in women's participation in sports, which has created enormous pent-up demand. Also, women-only boutique studios have seen a robust surge in popularity. Verticals like corporate wellness are also in high demand. Companies are increasingly partnering with fitness providers offering tailored gym memberships and health programs for their employees. This B2B opportunity taps into a substantial USD 757 million industry, providing ...

Feasibility Study for Cafes and Food Retail Businesses in India: What You Need to Know Before Launch

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Food retail is growing very big in India. Rise in disposable income, change in lifestyle and a growing culture of nuclear families are giving big push to India’s organized food retail business. There is a visible hike in new cafes, restaurants, fast-food centres, bakeries, ice cream parlours across the length and breadth of the country. The growing popularity of food delivery platforms such as Zomato and Swiggy coupled with a growth in cloud kitchen platforms are further accelerating growth in the organized food retail sector in India.  As the food retail business is growing wit visible expansion across the value chain, new businesses, investors and family-run entrepreneur houses are getting drawn towards it. This is also driving demand for tailor made feasibility studies.  A feasibility study is a detailed, 30-40-page document comprising valuable market research and insights about starting a business. It can help the business owner and investors to closely scrutinize their bu...

Market Research and Feasibility Study for QSR Chains in India: Unlocking Growth in Tier 2 & 3 Cities

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  The Quick Service Restaurant Business in India is flourishing at a staggering speed. Interestingly not just in big metros, but the concept of QSR and fast food outlets are flourishing in Tier 2 and 3 cities. Cities such as Kanpur, Lucknow, Patna, Coimbatore, Mysore, Panaji, Shimla, Bhopal, Indore, Trichy, Belgaum are some of the perfect ground for QSR businesses to flourish fast. In fact, already a wide range of Indian and international QSR outlets are thriving in these places.  Young demographics, rise in disposable income, reverse migration, evolving consumer preferences, surge in online media has resulted in accelerated demand for QSRs, fast food centres, pizzerias, cafes, sandwitch & rolls corner, Chinese food centres, etc.  Many such places are opting for the franchise model. Meanwhile local brands are also catching fast. These are locally made brands and are giving stiff competition to national and international brands. For instance, in Lucknow, Professor Chai...

From Concept to Profit: The Role of Feasibility Studies in Experiential Hotel Ventures

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Experiential hotels are revolutionizing the hospitality industry in India by providing more than simply a place to rest. These comprise: Farm stays and Orchard Retreats, where visitors experience rural life by learning about organic farming or picking fruits. With an emphasis on biodiversity, low-impact living, and environmental architecture, Eco Hotels & Nature Resorts are also picking up. Wellness retreats that combine spa treatments, yoga, mindfulness, and Ayurveda in tranquil environments are gaining traction. Cultural homestays that provide local cuisine, historic buildings, and storytelling rooted in the community can be the next successful startup idea for aspiring entrepreneurs.  Adventure & Glamping Sites that provide thrill-seekers with the highest level of outdoor comfort and are situated close to rivers, forests, or hills have become popular among Gen Z and the young population. These ventures speak to a growing segment of tourists seeking emotional connect...

How Market Research Fuels Growth in India’s Wellness & Eco Hospitality Sectors

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The Indian hospitality industry is undergoing a paradigm shift, transitioning from volume-driven tourism to value-driven, experience-rich travel. The quick rise in eco hotels, wellness retreats, and nature-based accommodation is at the core of this change. Eco-hospitality has increased popularity in the Western Ghats, Uttarakhand, the Northeast, and coastal Maharashtra. However, creating or growing such properties demands precise market research due to high customer expectations, rising land costs, and competition saturation in tourist corridors. Research provides clarity on everything from determining the best micro location (Nilgiris vs. Coorg) to calculating the feasibility of ROI on wellness add-ons (spa, yoga decks, farm-to-table eating). Investors can use it to gain insight about the direction of demand, popular experience formats (such as digital detox, regenerative stays, and forest healing), and the price points that the market is ready to accept.  The India Watch ass...

Emerging Trends in Experiential Hospitality: A Data-Driven Guide to India's Tourism Future

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Post pandemic, India's experiential hospitality is quickly taking over as the backbone of the segment. Boutique hotels and nature-based retreats are redefining success in Indian tourism. This is driven by increased demand from travellers seeking emotional connection, customization, and authenticity. The following five primary trends are influencing this ever-changing environment, and businesses may take advantage of them: Customers are rewarding ventures that practice green business. Local sourcing, biodegradable materials, solar energy, and zero-waste kitchens are now essential rather than optional. Leading properties offering such practices include Svatma and Six Senses Vana. Wellness tourism is growing, from mindfulness retreats to Ayurveda. Places like Goa and Rishikesh are becoming popular worldwide for their wellbeing. High-margin and extended-stay packages aimed at both domestic and foreign consumers are made available by thi...

Feasibility First: Building Profitable Boutique Stays & Farm Retreats in India

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India's experiential hospitality and farm-based retreats are witnessing an upward trajectory, driven by the growing desire for peaceful, immersive, and meaningful experiences. From agritourism retreats on the outskirts of Jodhpur to mango orchard retreats in Ratnagiri, visitors are increasingly attracted to stories, sustainability, and connection. Naturally scenic and culturally rich Tier-II and Tier-III regions are becoming popular destinations for such investments. In 2024, agritourism alone generated a revenue of USD 206.8 million, and it is expected to rise at a CAGR of 15.4%. There are endless opportunities for aspiring entrepreneurs and potential investors. Whether it is for nature camps, weekend farm stays, or carefully planned rural getaways.  However, a thorough feasibility study is a crucial component that determines long-term viability. Every location, no matter how appealing, needs to be evaluated for revenue modelling, infrastruc...

Unlocking India’s Experiential Hospitality Boom: Why Market Research Is Crucial for Success

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The hospitality sector in India is undergoing an enormous transformation. The emergence of experiential tourism indicates a profound shift in customer preferences, featuring authenticity, locality, and customization. This shift is further highlighted by examples like immersive health retreats in the Himalayas and heritage havelis that have been transformed into boutique stays. However, thorough market research is the cornerstone of every successful boutique hotel or resort with a natural setting. Being capable of predicting and responding to traveller patterns is crucial in a field where trends are changing quickly. There has been a surge in concepts like agritourism, digital detox retreats, and hybrid workcations. Therefore, a comprehensive market study will help stakeholders to understand these changing trends, characteristics, desires, and potential destinations.  Furthermore, aspects like location intelligence are also...

Turning Data into Decisions: Market Research as the Backbone of Textile Investments in India

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With plans to triple the size of the fashion industry to USD 350 billion by 2030 and the construction of Mega Integrated Textile Parks under the PM MITRA initiative, India's textile sector is set to take the lead globally. A key component of this growth is the production of synthetic and man-made fiber (MMF) textiles, which are propelled by growing eco-textile narratives, changing end-use demand, and robust export potential. However, to maximise this staggering opportunity, meticulous planning is necessary due to factors such as market volatility, changes in input prices, and policy dependence. Actionable insights are essential for investors and companies seeking a sustained return on investment. Therefore, market research serves as the foundation for all significant decisions; it provides: Demand-supply forecasting compares export patterns with the anticipated consumption for MMF, polyester, nylon, and viscose. Feasibility studies assess the potential for...