Feasibility Study for Cafes and Food Retail Businesses in India: What You Need to Know Before Launch

Food retail is growing very big in India. Rise in disposable income, change in lifestyle and a growing culture of nuclear families are giving big push to India’s organized food retail business. There is a visible hike in new cafes, restaurants, fast-food centres, bakeries, ice cream parlours across the length and breadth of the country. The growing popularity of food delivery platforms such as Zomato and Swiggy coupled with a growth in cloud kitchen platforms are further accelerating growth in the organized food retail sector in India. 

As the food retail business is growing wit visible expansion across the value chain, new businesses, investors and family-run entrepreneur houses are getting drawn towards it. This is also driving demand for tailor made feasibility studies. 

A feasibility study is a detailed, 30-40-page document comprising valuable market research and insights about starting a business. It can help the business owner and investors to closely scrutinize their business idea, do a viability evaluation and take a go or no-go decision. 

In case of a restaurant or any other food retail business, it can tell the investor or business owner about the industry, market size, addressable market evaluation, competitive insights, site location, footfall analysis, etc. It can also offer a lot of actionable insights about the consumer segments, customer behaviour, needs & want analysis, market gaps, price sweet spots,  financial models, revenue projection, etc. 

In this way a feasibility study can help a business owner make informed business decision. It can also help them to understand the business better, strategy and learn about potential risks. 

To know more about feasibility study, drop us a mail at info@theindawatch.com