How Market Research Fuels Successful Gym Models in Saudi Arabia

Saudi Arabia’s fitness industry is highly dynamic and diverse, encompassing international franchises, homegrown chains, boutique studios, and independent operators. The market is split into two segments: the organized sector, which follows regulatory standards and includes leading chains and franchises. And the unorganized sector, which runs on low-cost models designed to attract mass memberships.

Targeted insights from market research reveal significant growth opportunities in niche areas. For example, women-focused gyms and wellness studios are in high demand, with affordable, women-only facilities showing strong potential as female participation in sports rises sharply. Affordability also remains a strong driver. Low-cost gyms in strategic locations appeal to cost-conscious individuals and first-time users, while boutique and community-centric formats such as yoga and CrossFit attract niche audiences looking for personalized experiences.

Industry leaders are already leveraging these insights. Leejam Sports (Fitness Time), the dominant domestic chain with over 150 clubs and a 27% membership share, operates a multi-brand strategy covering low-cost, mid-market, women-only, and luxury segments. International brands like Gold’s Gym, Fitness First, PureGym (UK), and Gym Nation (UAE) are introducing affordable, no-contract models, while boutique players such as NuYu Fitness and ARENA focus on specialized offerings like women-only training and MMA. Comprehensive market research helps gym operators identify these trends, segment opportunities effectively, and build business models that align with Saudi Arabia’s evolving fitness landscape—ensuring long-term growth and market relevance.



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