Unlocking Growth in KSA’s Fitness Market Through Feasibility and Demand Analysis

The Kingdom of Saudi Arabia is experiencing exponential growth in the health and fitness market. The projected market value is expected to reach USD 2.67 billion by 2030. The sector currently boasts 1.5 million fitness club members, which will reach 2.5 million by 2028. Furthermore, the market’s expansion is connected through several trends like digitalization and online programs. 

Additionally, the women's fitness sector is experiencing the most significant growth, backed by investments from the Public Investment Fund (PIF). There has been a 150% increase in women's participation in sports, which has created enormous pent-up demand. Also, women-only boutique studios have seen a robust surge in popularity. Verticals like corporate wellness are also in high demand. Companies are increasingly partnering with fitness providers offering tailored gym memberships and health programs for their employees. This B2B opportunity taps into a substantial USD 757 million industry, providing a new avenue for growth. 


Demand for low-impact fitness services is expected to improve as the senior citizen population is projected to grow by 25% by 2050. This demographic shift presents an opportunity to cater to the specific needs of older adults, expanding the market's reach.


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