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Showing posts from November, 2025

Risks & Pitfalls in Serviced Apartment & Villa Projects — And How a Market Study Helps You Dodge Them

  The serviced living concept is proliferating in India backed by growing demand for larger spaces, exclusivity, tailor-made hospitality, and the long stay market. Across the length and breadth of the country, service apartments and managed branded villas are thriving. Interestingly the concept is moving beyond urban corridors and becoming popular across tourist destinations, industrial corridors, semi-rural settings, verdant urban peripheries, smaller towns, etc. In a time, when the nature of hospitality & tourism is becoming experiential, exclusive and curated, investing in service apartments can be a source of constant rental income. In the past service apartments or villas where mostly frequented by business travellers and medical tourists. However, these days they are actively used by leisure tourists, pet friendly travel, adventure tourists, nature & wellness travel, family get togethers, etc. After the advent of many hospitality operators, managing such a property ...

Spotlight Destinations: Where Serviced Apartments & Villas Are Booming in India

  The service apartments are proliferating in India at a staggering speed. The popularity of serviced apartments is growing beyond city centres, health centres and business corridors. They are now proliferating across non-metros, city suburbs, tourist destinations, etc.   ·          Many leisure tourists are opting for serviced apartments and managed villas for family get togethers, social functions, etc.   ·          Business houses are MNCs are expanding all over India via branch offices, subsidiaries, Jvs. For such set-ups it makes sense to own a service apartment to cater to its workforce, trainees and interns.   ·          In the digital native era, when remote working is rising, many start-ups are now moving into tranquil scenic destinations in Goa, Uttarakhand and Himalayas. The key motivation is not just to operate from tranquil destin...

Business feasibility study for your organic food business

  The Indian organic food business is slated to reach USD 2.8 billion by 2026, growing at a CAGR of around 16.6%, as per the study by The India Watch. The Indian organic food is still a small share of the overall global market, which is valued at over USD 250 billion+. However, the segment is growing fast backed by solid structural foundations such as rise in disposable income, change in lifestyle, rise in health awareness and growth in digital marketing channels. Today more than 1 million farmers are involved in organic farming in India, comprising more than 5 million hectares of land parcels, engaged in the same. The government and policy think tanks are also playing pivotal role to support and encourage organic farming in the country, through training, skill development and capacity building. As the segment is growing & transforming, there is a tremendous opportunity available for new business. This not just includes organic farming enterprises but also other key aspects...

Why your Gym & Lifestyle Business requires Market Research Services

  Penetration of Gyms in India is still modest at around 0.5%. In contrast, USA has a penetration of around ~ 19%. China has a gym penetration of around ~ 3%. However, despite a low overall penetration, Gyms and other related business such as fitness clubs, lifestyle centres, health studios hold a strong future growth potential. A surge in disposable income, growing awareness about health & fitness and an overall rise in urbanization, the gym & fitness clubs are set to grow fast in the country. Indians of all age-group are signing up for gym and fitness programs. Interestingly, while men traditionally dominated the market force, currently a greater number of women are enrolling for the gym programs. As per research, around 40% of the gym enrolments are comprised of women population. Besides regular gym classes, many women are also enrolling up for other related programs such as Yoga, Zumba, Pilate, Dance class, etc. There are a host of big organized players in the marke...

Market research & Go-to Market Consulting for Peanut Butter in India

  The size of Indian peanut butter Industry is close to around USD 123 million. The overall segment is growing at a CAGR of ~ 8%. The domestic consumption of peanut butter is still limited to around 10-12% as a large portion of the butter produced in India is exported. The portion of peanut butter in the overall spread market is lower compared to other categories such as normal butter and cheese. However, in a time when there is growing preference for healthy lifestyle, peanut butter is becoming a popular option in modern Indian homes. It is rich in protein and good fats and hence is preferred by fitness enthusiasts & gym goers. This will continue to attract new businesses, enterprises and investors into the growing space. Nevertheless, it is also essential to have the right strategy in place before entering the segment. Like any other lifestyle product, starting and running a successful peanut butter business inIndia will require research-backed market entry strategy. It ...

Business feasibility study for your organic food business

  The Indian organic food business is slated to reach USD 2.8 billion by 2026, growing at a CAGR of around 16.6%, as per the study by The India Watch. The Indian organic food is still a small share of the overall global market, which is valued at over USD 250 billion+. However, the segment is growing fast backed by solid structural foundations such as rise in disposable income, change in lifestyle, rise in health awareness and growth in digital marketing channels. Today more than 1 million farmers are involved in organic farming in India, comprising more than 5 million hectares of land parcels, engaged in the same. The government and policy think tanks are also playing pivotal role to support and encourage organic farming in the country, through training, skill development and capacity building. As the segment is growing & transforming, there is a tremendous opportunity available for new business. This not just includes organic farming enterprises but also other key aspects...

Why Every Investor Needs a Market Feasibility Study Before Entering India

  India’s business landscape is full of promise which attracts global investors and entrepreneurs eager to tap into its growing consumer base. Yet, behind the excitement lies complexity, diverse markets, regional variations, evolving regulations and intense competition. To navigate this environment successfully, investors must rely on data and structured insights rather than assumptions. This is where a detailed market feasibility study becomes an essential first step. A market feasibility study assesses the potential of a new business or investment opportunity before major capital is committed. It analyses factors such as customer preferences, market trends, pricing structures, supply chain feasibility and financial projections. Experienced feasibility study companies bring these components together to provide a clear picture of how practical, profitable and sustainable a business idea truly is. At The India Watch , we work with investors, startups and corporations to help ...

Scaling with Confidence: The Role of Feasibility Study Consultants in Business Expansion and Diversification

  For an established business, scaling up or entering a new market is both an opportunity as well as challenging. Expansion requires significant investment and without the right information, even well-performing companies can make costly mistakes. This is why many organizations partner with professional feasibility study consultants who specialize in analysing new markets, products and business models before expansion begins. A comprehensive market feasibility study helps companies assess demand potential, identify the best locations and forecast financial outcomes. It also highlights key operational challenges, competitor moves and regulatory barriers. By understanding these factors in advance, business leaders can make informed decisions that reduce risks and improve long-term returns. At The India Watch , we work closely with corporates and established enterprises that plan to diversify or scale operations. Our feasibility study consultants conduct in-depth research to te...

Turning Ideas into Impact: How Feasibility Study Companies Guide Entrepreneurs to Build Sustainable Businesses

  Every entrepreneur dreams to build a successful business but passion alone is not enough. Everyone faces a common problem whether the idea will work and dominate the market or not. Before committing time and money, it is important to understand if the idea is practical and profitable. This is where professional market feasibility study play a vital role. They help transform concepts into actionable strategies through data-driven insights and analysis. They combine market insights, competitor assessments and financial projections to help businesses minimize risk and move forward with clarity. A well-executed market feasibility study evaluates demand, pricing trends, customer behaviour and on-ground competitions. It also highlights operational and financial risks that might affect profit performance. For a business owner, this research becomes a roadmap that connects ambition with reality and provides a clear direction for growth by providing reality checks from the market data. ...