Market Research and Feasibility Analysis of Indian Automobile Industry Trends Opportunities and Growth Prospects in India

 Market research and feasibility study is automobile industry in India, required for the as this market is growing rapidly for the industry and along with the growth, competition is also increasing. Hence it becomes very important for industrialists and investors.


Currently, the rapid increase in fuel prices is opening up the market for electric vehicles because they are cheaper than petrol. If you use an electric vehicle, you will have to spend approximately Rs 1 to 1.5 per kilometer, whereas you have to spend 7 to 8 rupees on petrol. It is less expensive than other options.


According to a survey by Deloitte India, 72% of Indians may buy an electric car within two years. That is why there is a need for market research and feasibility studies of the automobile industry in India.


Cost of production units or raw material and labour cost and analysis of infrastructure for installation: roads, charging stations (for EV) and transport network etc. Government policies and incentives like the FAME II scheme, tax benefits and subsidies are also attracting consumers. Financial viability Assessing return on investment (ROI), profitability and potential risks. Environmental and legal aspects Compliance to environmental standards (BS-VI and beyond), and legal regulations is also important.


Government of India is pushing EV in India

  • The Paris Agreement

  • National Electric Mobility Mission Plan, 2020 (NEMMP)

  • Rapid Adoption and Manufacturing for Hybrid and Electric vehicles (FAME)

  • Go Electric campaign etc. 


Making accurate decisions and market entry strategies for new product launches, and expansion plans. Competitive advantage: Staying ahead in the market with the right decision at the right time. Minimizing risk to avoid potential losses and market failures. Market research and feasibility study for automobile industry in India is a must.


Market research and feasibility studies are important for the development of the automobile industry in India as this will help the industry to understand and identify opportunities and challenges not only in the present but also in the future.

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