Understanding The Focus Group Method In Market Research Services

Market Research Services uses the method of focus group which gathers input on a concept, service, marketing campaign, or product from six to 10 participants in a room. A skilled moderator leads group discussions for thirty to ninety minutes in order to get crucial insights for this kind of market research.





Ten to twelve questions are written in advance by the moderator and distributed to the group. All of the participants are expected to provide well-considered and insightful answers to the questions. The moderator's job is to listen to everyone in the group and encourage them to voice their differing thoughts and opinions.


Location: India

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