Regional Bottled Water Plants: Why Local Market Research Is Key to Success
Regional bottled water factories are emerging as the next big growth opportunity as India's packaged drinking water market advances toward an anticipated USD 65 billion by 2030. Localised production is now both viable and feasible due to the growing demand in tier-2 and tier-3 cities, as well as even semi-urban clusters. However, understanding local dynamics, from procuring water to setting competitive prices, is more important for success. Market research becomes essential in such instances. Every Indian area has distinct brand preferences, water quality issues, and customer behaviour. Entrepreneurs may find optimal purified and packaged water plant sites, raw water availability, and logistical efficiency with the use of a comprehensive research-based methodology. Additionally, it identifies demand factors that have a big impact on consumption patterns, such as tourism, institutional supply (offices, hospitals, and schools), and local hospitality. Furthermore, region-speci...