Feasibility Studies: The Hidden Tool behind Every Successful E-Commerce Venture
The Indian e-commerce market saw a turnover of USD 130 billion in 2024, and is slated to grow at a CAGR of 15% during 2025-2030. Across India, the e-commerce industry is evolving more-and-more into quick commerce (ultra-fast, on-demand e-commerce model). The government is giving pan-India e-commerce a major push through regulatory reforms and initiatives. Major among them are the National Logistics Policy (efficient supply chains with reduced costs), FASTag (automated highway toll-collection system), Government e-Marketplace (GeM), Online Network for Digital Commerce (ONDC), and PM-Gati Shakti (a 2021-scheme to provide multi-modal connectivity infrastructure to different economic zones). Technological progress, in the form of AI, ML, and real-time data analytics, is helping automate and modernize e-commerce operations. Significant rise in infrastructure development such as improving air & roads-based connectivity in the form of more NHs, SHs, and airports, is also a grow...