Consumer Behavior Trends Shaping India’s Packaged Cashew Industry
Just like other nuts such as walnut, pistachios and almonds, the cashew consumption is rising in India. The growth in the cashew market is rooted in multiple factors including surge in disposable income, growing in health awareness and hike in demand for convenience snacks. Besides the spurt in modern retail industry coupled with expansion in internet commerce is also fuelling the demand for packaged cashew in the country.
Indian besides roasted cashew is now opening to the idea of other forms such as sugar-coated, caramelized cashew, healthy snack bars, etc. As environmental awareness is also rising, there is visible demand for organic and pesticide free cashew nuts. Due to rise in health awareness, many households are replacing sweets with nut-based products, which is further fuelling growth. Cashew are also witnessing increased usages in chocolates, savouries, sweets, etc. as a valuable ingredient.
In a nutshell, there is tremendous opportunities in the packaged cashew and other products across the wider value chain. The ground is fertile for start-ups, family-run business owners and large sized enterprises to enter and grow fast. From production to packaging to retail, there is immense potential.
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