How Market Research Enhances Corporate Social Responsibility (CSR)
Market research services in corporate social responsibility help organizations understand efforts of CSR measure the impact of initiatives, and analysing opportunity to take first mover advantage. These services give insights into stakeholder expectation, consumer behavior and the CSR strategy contribution to build company brand value, and market engagement. CSR refers to corporate social responsibility the main moto of this organization is to contribute social causes without thinking core profit activities; As per companies act 2013 CSR is mandatory for all companies whose turnover is exceeding INR 10 billion. •Stakeholder and Brand Reputation Analysis identifying expectation, interests and need of stakeholders such as Customers, investors, and employees. Brand reputation of company build by measuring the impact of CSR activities it improves company’s public image and consumer loyalty. Surveys and feedbacks are some methods which are used to analys...